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Titans launch first subscription wine club

This is interesting to say the least.

NFL: NOV 12 Colts at Titans

The Tennessee Titans are entering the... Wine business? Words I thought I’d never type, yet here we are. On Thursday, the team made history by announcing that they would become the first NFL team to launch a wine club subscription, dubbed ‘The Foolish Club.’

The subscription service will feature the team and the state of Tennessee in a series of premium wines under the brand name Rough & Dressed Napa Valley. The subscription club and wine brand were developed in partnership with Fairwinds Estate Winery.

The Foolish Club, the nickname given to the eight team owners of the American Football League co-started by Titans’ founder Bud Adams, will feature two shipments of wine per year of six bottles plus the option to add additional wines based on club seniority. Club members will also gain access to a private member store to replenish their cellars and send special wooden box gift sets to family and friends. Each bottle will tell the story of an aspect of the team or honor a unique quality of Tennessee culture. A portion of sales generated from the memberships will benefit The Titans Foundation and its work in supporting local non‐profits, schools, and community centers.

“The Foolish Club is such an integral part of our team’s history, and with the launch of this wine club, it’s now a part of our present,” said Titans controlling owner Amy Adams Strunk. “We hope our fans will love these wines and each of the stories they tell, and can’t thank Fairwinds Estate Winery enough for helping us bring this concept to life.”

The first season of wine shipments will be available in September, with the second scheduled for February. The first three wines available (which can be customized and will arrive in a vintage fire-branded wooden crate) will include:

‘The Foolish Club’ Memberships are available now with perks for early subscribers over at Those who enroll in membership early will establish seniority and have opportunities to purchase limited production wines and attend future private events in Nashville and Fairwinds Estate Winery in Napa Valley. All members will have the ability to purchase individual wines outside of regular shipment dates in a private member online store.