A look into OC Matt LaFleur’s offensive staff
Name: Rob Moore
Role: Wide Receiver Coach
NFL Coaching Experience: 4 seasons
Positions Coached: Wide Receivers Coach (Buffalo, 2014), Wide Receivers Coach (Oakland, 2015-2017).
Collegiate Coaching Experience: Wide Receivers Coach (Phoenix Junior College, 2009), Wide Receivers Coach (Syracuse, 2010-2013).
Coaching Track Record
After enjoying a 12 year playing career and spending six seasons coaching high school and college receivers, Rob Moore was given the opportunity to coach in the NFL.
He was brought in to join Doug Marrone’s coaching staff in Buffalo. Moore had worked with Marrone during his time coaching in Syracuse.
In Buffalo, Moore was tasked with coaching first-round pick - fourth overall - WR Sammy Watkins. Other receivers on the 2014 roster included Marquise Goodwin, Chris Hogan and Robert Woods to name a few.
Moore helped Watkins to a solid rookie season. Watkins posted the second highest total receiving yards and average yards per game, and set the Bills franchise records for a rookie, with 982 receiving yards on 65 receptions. The numbers could have been higher had he not spent his rookie season catches passes from both QB EJ Manuel and QB Kyle Orton.
Woods had a solid season in 2014 as well. He posted the second highest receiving yards and at the time set his highest total of receiving touchdowns. Woods tied his touchdown total last season in LA in the Rams offensive scheme.
Hogan, who had a resurgence when leaving Buffalo for New England, had a good season under Moore. He posted four touchdowns - a number he just recently passed last season.
Moore was dismissed - as was the rest of Marrone’s staff - after just a 9-7 season. Had he stuck around, he could have continued to develop Watkins into the player the Bills drafted him to be.
Moore wasn’t unemployed for long. In fact, he would an opportunity to work with another receiver picked fourth overall - WR Amari Cooper. Oakland also spent in free agency on veteran WR Michael Crabtree in 2015.
HC Jack Del Rio offensive unit was led by OC Bill Musgrave. Musgrave helped transform one of the league’s worst offensive units into a top 10 squad. Moore helped during the Raiders transformation.
The Raiders finished the 2015 season in third place of the AFC West with a final record of 7-9. However, Moore’s work with Cooper and Crabtree cannot be ignored.
Cooper busted onto the scene his rookie campaign, posting 1,070 receiving yards on 72 receptions. He averaged roughly 15 yards per catch. He also had six catches over 40 yards that season.
Crabtree nearly recorded a 1,000 season in his first year with the Raiders. He finished the season with 922 yards and tied his career high of receiving touchdowns at nine.
In 2016, the Raiders were one of the hottest teams in the NFL. Del Rio’s squad posted a 12-4 record, and the contribution of Cooper and Crabtree was a big part of the team’s success.
Carr had two of his best seasons under Musgrave. Moore’s work with the receiver group made Carr’s job much easier. Had it not been for the Christmas Eve injury, the Raiders had a shot at making a deep postseason run.
Both Cooper and Carr finished 2016 totaling over 1,000 each. The duo combined for 13 receiving touchdowns.
Last season, the Raiders were unable to replicate the success of the previous year, but Moore’s group still performed well. Neither Cooper nor Crabtree had over 1,000 yards receiving, but the duo combined for 15 receiving touchdowns.
With Carr struggling to return to his 2016 form, the “Beastmode” experiment not being as effective as it was predicted to be and the new offensive system of Todd Downing taking place of Musgraves, the Raiders were a shell of themselves.
Moore will be on the sidelines of Nissan Stadium this season, hoping to help the young Titans receivers burst onto the scene in a new, fresh offensive scheme.
Having been successful in his previous stints as a receivers coach, Moore once again will work in developing a receiver selected in the top five. He had success with Watkins, did well with Cooper and now will work with second-year receiver Corey Davis.
Moore’s experience - both as a coach and as a player - should help him build a solid foundation with the receiving group. Moore needs to mold Davis into a number one receiver - while also enhancing Taywan Taylor skills, helping Tajae Sharpe bounce back and getting the best out of veteran receiver Rishard Matthews.
OC Matt LaFleur’s offense will lean on the receivers to be both reliable and productive. Moore - who is a two-time Pro Bowler and received an All Pro honors in 1997 - is fully capable of developing the receiver talent on the roster.
His track record proves it.