This might be part of the reason the owners opted out of the current deal. It is ridiculous to give any player, especially a quarterback, who has never played a game in the NFL that kind of money. Matt Ryan's total deal is 6 years, $72 million.
The NFL really needs to go to a structure similar to what the NBA has for it's rookies. If you are picked in this spot you get X amount for X number of years. That way you can spend the big money on the proven guys when they are headed to free agency.