ATLANTA, GA - NOVEMBER 20: Jared Cook #89 of the Tennessee Titans breaks away from the Atlanta Falcons defense during play at the Georgia Dome on November 20, 2011 in Atlanta, Georgia. The Falcons won 23-17. (Photo by Grant Halverson/Getty Images)
When Chris Palmer took over as offensive coordinator, Jared Cook was one of the first things he talked about. After Matt Hasselbeck watched his first Tennessee Titans practice, he commented on much of a physical freak Jared Cook was. So the question has to be asked; What has happened since then to make Cook a non-factor in the offense?
I don't know what the answer is, but it needs to change this week. Nate Washington said yesterday that even if he plays he won't be 100%. Mike Munchak said after practice that means we will see more Marc Mariani and Donnie Avery.
Nothing against those guys, but the extra reps/targets/plays should go to Jared Cook. He has the ability to make a lot more game changing plays than those guys do. When Kenny Britt was healthy, we saw Palmer call plays that were designed just to get the ball in Britt's hands and see what he can do with it. Why wouldn't they do the same thing for Jared Cook?
The Titans are probably going to have to score more points in this game than they have in any game all season. That means they are going to need some big plays, and they aren't getting them from Lavelle Hawkins, Mariani or Avery. Get the ball to Cook and see what he can do.