Hey guys,

I was surprised to see SB Nation in today's Wall Street Journal, in a piece about online advertising. The blogs comprising SBN are essentially targeted communities, and hence they attract targeted advertisers, a field that's a rarity in advertising right now in that it's actually growing.

Jimmy, I get the feeling that you guys got covered primarily because of the connection to Yahoo--mentioned prominently in the 3rd paragraph--but I was more surprised by the fact that Gannett and USA Today. Isn't Gannett the owner of the Tennessean? That's a clever back-door way to make it into print, my man.

Anywho, fascinating business model. I'd love to learn more about it.