OT: SB Nation in today's WSJ
Hey guys,
I was surprised to see SB Nation in today's Wall Street Journal, in a piece about online advertising. The blogs comprising SBN are essentially targeted communities, and hence they attract targeted advertisers, a field that's a rarity in advertising right now in that it's actually growing.
Jimmy, I get the feeling that you guys got covered primarily because of the connection to Yahoo--mentioned prominently in the 3rd paragraph--but I was more surprised by the fact that Gannett and USA Today. Isn't Gannett the owner of the Tennessean? That's a clever back-door way to make it into print, my man.
Anywho, fascinating business model. I'd love to learn more about it.
almost 3 years ago
DannoE
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The deal with USA Today
is MMA specific. I am really not sure about the specifics. The Yahoo! deal has been huge for our hits so far. Hopefully that will continue. There are a lot of exciting things going on with the SB Nation company, and I am just happy to be along for the ride.
Titans Blogger at Music City Miracles even though gramsey hates it.
Good deal.
It’s hard to estimate sometimes which sites are profitable and why, but I like this one and hope that it does well.
DannoE
"You may say I'm a dreamer, but I'm not the only one."

















